A voice competition to be the voice of the Hot Dog Seller was run with sponsor Etnies to support their merchandising line of Phineas and Ferb trainers. Not only a perfect target audience match for both Disney XD and Etnies but the competition also delivered incremental mass media publicity for both parties. The character voice was non-gender specific and so opened the one voice competition to both boys and girls.

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Phineas and Ferb Aim High! from toxicmags on You Tube.